Cinema Statistics in the UK (2009)
Who would be our target audience?
Our target audience for our film is teenagers because the film tackles teenage issues and teenage audience are the highest group of movie watchers.
"Young people aged 15 to 24 are the most likely age group to go to the cinema. In 2002, 50 per cent of this age group reported that they went to the cinema once a month or more in Great Britain, compared with 17 per cent of those aged 35 and over. There has also been a growth in cinema attendance among children. In 2002, over a third of 7 to 14 year olds went to the cinema at least once a month. Of these, almost a tenth were accompanied by a grandparent, and nearly two thirds had been with a friend their own age. Over half of 15 to 34 year olds and almost three quarters of those aged 35 and over who went to the cinema once a month or more went with their partner or spouse."
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Source:http://www.launchingfilms.com/databank/factsandfigures.php?name=Top+100+films+in+UK+cinemas
This table shows the cinema statistics for the top ten highest grossing films in the UK in 2009
These statistics show me-
The main UK distributors that were successful in the box office in 2009 are:
However these companies aren't British based so they will not be relevant for my British Social Realism film.
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Global cinema statistics
This table shows the most popular films in 2009. However, there aren't many British based films suggesting they don't do very well in the box office worldwide probably because of how their issues are based around British culture.
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Cinema admissions for 2010
From this table I can see when films make their most profits by the increased cinema admissions.
The most popular time for the public to go and watch films at the cinema are:
July
August
The least popular time for the public to go and watch films at the cinema are:
June
If I were to release my film I would aim to release my film during the months July and August. However this might risk a British film competing with big blockbusters (if they are released at the same time). so it might be more profitable releasing my film during a quieter period where the profits would increase.
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Uses and Gratifications Model
The Uses and Gratifications model is based on the model of audience behaviour conducted by Blumler and Katz. The study was conducted in 1974 and came up with the idea that audiences go to see something for 5 different reasons:
DIVERSION- The audience can escape normal routine and watch something which diverts them from real life.
ENTERTAINMENT- To watch something which will entertain them and give them a sense of enjoyment.
SOCIALISATION- After watching the film the audience then can socialise with others about the film, what they liked/disliked, how it affected them in any way and who was in it.
SURVEILLANCE- The audience watch the film to find out information; e.g. a documentary film which tackles issues which have happened in the past.
IDENTIFICATION- The audience can identify with specific roles/ characters/ locations within the film and relate to where they are or how they are feeling.
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| '1 day' is based in the area of Birmingham an area I can relate to |
I can use this theory and apply it to my own British Social Realism. An example of this is '1 day' which is based in Birmingham is a film I can identify as the locations set in the film is the city I live in. It would bring additoinal pleasure to the audience to see familiar landmarks on the big screen. however a film which only appealed to a Birmingham audience might not have a big enough retrn at the box office (i.e. sales of tickets might be low). Therefore the producer would be hoping that it would have wider apeal: perhaps to the British audience in general and black youth and youth in particular. the extra publicity from the banning of the film pushed up box office figures in pulicity can work in favour of the film.
When creating my opening of a film I will considering Blumler and Katz Uses and Gratifications model and try to involve these within it.
